Car Lettering Graphics for advertising

Feeling like you need to advertise your business with a brand-new and unique advertising approach? Car lettering graphics can transform your vehicle into an effective mobile media asset. No matter it’s a full wrap or partial wrap, well-designed graphics can bring positive results to help drive your brand awareness and sales.

1. The Benefits of Vehicle Graphics Advertising:

Attractive – Many people noticed vehicle advertising in the past few months.

Consumer-friendly – more of a suggestion than a forced deal.

Any time, anywhere – your vehicles with car lettering graphics can reach almost everywhere. They can promote your brand at every moment.

Tracked – cars are trackable with GPS. Their owners can get reports on location, mileage, and impressions.

Cost-effective – much lower cost compared with other media.

Protection – vinyl wraps can protect the original livery of vehicles and even add the resale value of old cars.

2. Attraction

If you came across two cars as below on road, which one will get your attention? Of course, most people will notice the well-designed wrapped car. Attractive car lettering graphics can make your cars or fleet easily stand out from the crowd and grab people’s eyes. This will definitely help your business gain more impressions and potential customers.

van without graphics
van without graphics
van graphics
van graphics


3. Consumer-Friendly Advertise

Nowadays, people are drowning in advertising and commercial, whether it is traditional paper or digital media. At the end of a long day, people need to relax, not sit through loud commercials TV shows, or pop-ups all over the internet.

One of the big benefits of car lettering is that they are not aggressive, forced advertising. They are like decorations for vehicles, and only ever appear in front of you when you’re driving or strolling on the road. If you are interested in the product or service, then you can decide to learn more. As we mentioned, this is more of a suggesting approach, not a forced encounter.

Car lettering graphics for your vehicles
Car lettering graphics for your vehicles

4. Any Time, Anywhere

Billboards usually have requirements and demands for the position. However, car lettering graphics advertising can reach out to any space as long as its possible for the cars to arrive. In the process of driving the car to accomplish your work, you’re doing the promotion job at the same time!

Car lettering graphics for your vehicles


5. Tracked

The effect and impressions lead by car lettering graphics are supported by data. 3M measured the effectiveness of fleet graphics for a US company. They use GPS units to track 10 trucks through two major metropolitan areas. The survey showed great results.

vehicle graphics CPM tracking

The 90 days study delivers the following key findings:

–  Fleet graphics generate an average of 6 million prime daily effective circulations per truck in this study, which is a huge number.

–  Routes and messages are great, however, can be optimized to target specific demographic groups.


6. Cost-effective

Using car lettering graphics as advertising is an incredibly economical way among all forms of advertising. Company vehicles are your free existing assets and you don’t have to make payments for reoccurring costs like billboards or digital media.

A good quality vehicle wrap can last for approximately 5~7 years, so you will find the average daily advertising cost is extremely budget-friendly. Besides, there are versatile graphic options for vehicle advertising. Full wrap, partial wrap, long-term use, and short-term use, we are sure you will find the most suitable one.

3M media CPM compare

7. Protection

Vinyl wraps and graphics fabricated by regular manufacturers not only won’t damage your car, but they can also protect your car. Vehicle graphics are resistant to scratches, and abrasion. Premium vinyl wraps are also water-proof and light fade resistant.

When business owners plan to update ads or sell their vehicles, the vinyl graphics can be removed easily without damaging the paint.

Although there are so many benefits of using vehicle graphics for advertising, not all car wraps are created equal. Poor, unqualified quality products will only lead to disappointment and endless troubles after and during application.

Rustypod only uses top-quality 3M vinyl film as the raw material for vehicle wraps and graphics. The average warranty of our products is 3~7 years, and we can provide 3M MCS Warranty, which is the top standard warranty in this field.


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1 thoughts on “Advantages of Using Car Lettering Graphics for Advertise

  1. Luke Smith says:

    It’s great that you mentioned how using vehicle wraps as advertising is an incredibly economical way among all forms of advertising. I was stopped at an intersection yesterday and I saw a car with a vehicle wrap on the other side of the road. It quickly caught my attention and was definitely quite an interesting sight to see.

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